• Think Tourism is a tourism and customer service awareness programme aimed at frontliners who are involved in the tourism industry. It is a one-day course conducted by trainers appointed by the Ministry. At the end of the course, each participant will be given a Certificate of Attendance.

Why should I attend this course?

• This course aims at providing knowledge and exposure to frontliners in order to prepare them for the challenges in the tourism industry and to improve the level of customer service.

How many participants have attended this course?

• A total of 72 Think Tourism Courses have been held throughout the country between 2002 and 2004 and 7,200 participants have been trained.

Who should attend?

• This elementary-level course is targeted at frontline workers such as taxi drivers, bus drivers, boat operators, tourist guides, cashiers at business premises, and hotel workers at the front desks. They are the clerical-level staff who deal directly with the tourists.